Rapala is much more than a lure maker. Rapala brands together some of the industry's best names. As a maker of lures, they make some amazing lures that catch boat-loads of fish for us here at Wolfe Outfitters. We use a variety of Rapala lures to target smallmouth bass, walleye, panfish, and even lake trout, brown trout, steelhead, and ciscos. In addition, Rapala makes some of the best jigging lure options for ice fishing, and along with their sister company, VMC, who manufactures some of the best hooks and jigs on the market, there are plentiful options for hard water anglers.